Well here’s an interesting way to up-cycle or reuse old materials, why not paint on coins? There’s a twofold action going on here, appropriation of historical figures and use of objects we may not even need anymore in a few years time. It’s a very clever but less conceptual approach to readymades, which makes it even better in my book. Get too abstract or philosophical and you’ve lost me. This is art you can exhibit in a gallery or sell as jewellery at a local market. Miniature Pop Art one can collect like baseball cards or wear around one’s neck.
The Brazilian illustrator, art director and visual artist uses the contours of the original figures to transform them into pop culture icons, a kind of update for the TV and video game generation. The personal (painting on objects we use everyday day) meets our mass produced media commodities (the new idols or gods if you will). There is also something mischievous at play here that reminds me of graffiti, that supposedly sacrilegious moment when an anonymous citizen decides to redecorate a billboard or any number of bronze deities in our parks and squares. But instead of just writing his or her name, what you get is something thought provoking or at least entertaining. More info on the project below: